Webinar: Unlock the Potential of Farmer Organizations with Segmentation
đź“… Date: Wednesday, 22 January 2025
🕑 Time: 14:00 – 15:00 CET
đź“Ť Location: Zoom Webinar (link will be shared upon registration)
🎤 Speakers
- Patrick Kagathi, Program manager, IDH
- Cees van Rij, Director, AgriGRADE
About the Webinar
Are you ready to transform rural agriculture?
Farmer organizations (FOs) play a crucial role in the agricultural value chain, but treating them as a uniform group often leads to missed opportunities and wasted resources. The solution? Segmentation. Join our exclusive webinar to learn how segmentation can revolutionize your approach to working with FOs, making interventions more targeted, impactful, and efficient.
What You’ll Learn
- The diversity of farmer organizations and why a one-size-fits-all approach fails.
- How AgriGRADE’s segmentation model works and the four maturity levels it defines.
- Insights from pilots in Tanzania and Kenya showcasing segmentation’s impact.
- How segmentation supports market access, financing, and collaboration.
Key Benefits:
- Understand the Professional Farmer Organization Standard (ISO 18716).
- Learn about scalable tools like SCOPE Rapid for efficient assessments.
- Explore how shared metrics foster interoperability and collaboration.
- Discover how segmentation boosts resource efficiency by up to 50%.
Who Should Attend
- Development organizations and NGOs.
- Financial institutions and investors.
- Policymakers and government representatives.
- Agribusiness leaders and value chain managers.
Why Join
Segmentation is more than a strategy—it’s a transformative approach to rural development. By tailoring interventions to the unique needs of FOs, you can maximize your impact and drive sustainable growth in agricultural systems.
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